Design is taking on bigger and more complex challenges.

Organisations need to evaluate what design as a discipline has to offer and start owning the process of design.

To that end, Design Process Intelligence is an attempt to bridge the gap between the practitioners of design and those seeking the outcomes of design.

A multidisciplinary framework which brings together:

  • Systems Thinking

  • Product Strategy

  • Design Thinking

  • Project management

The framework channels your organisation’s innate intelligence, bringing to surface insights and epiphanies that become the DNA of all its future endeavours.

Working along-side with you, through a series of workshops, we co-create a unique design-flow to channel your organisation’s Design Process Intelligence.

Lets talk!

If you’d like to know more or have a project you’d like to discuss, reach out at

© Project.crux 2024

Commonly held misconceptions around design process...

01 / 06

The process of designing needs to be understood and followed by design practitioners only

Ownership + Shared responsibility
02 / 06

Understanding the larger picture ain’t necessary for designing effective interfaces

interconnectedness + immersion
03 / 06

Only visual interfaces can help the team clearly understand what are we trying to achieve

Ownership + Shared responsibility
04 / 06

The design process starts after the scope of the project is defined

interconnectedness
05 / 06

The abstract phases of design tend to be time consuming and can’t be planned for

low Design understanding/maturity
06 / 06

The Agile framework can be applied to all project scenarios

low Design understanding/maturity

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    We are passionate about creating exceptional UX. Reach out to us if you'd like to know more or have a project you'd like to discuss.

  • For Collaborators

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Design Process Intelligence

immersion Context and Intent mapping

  • Where are we playing

    Mapping the playing field

  • What are we intending to offer

    And to whom and how

  • How are we going about it.

    Identifying constraints and opportunities

structure Project Modelling

  • Organising and visualising the known universe of the project

    Flow diagrams, data/content models, iterative scope definition

structure User profiling strategy and research

  • How best could we structure our understanding of our users/customers

    How closely do we understand their needs and patterns of their behaviour

structure Value Fit

  • What combination of value propositions we should offer

    Creating a bouquet of offerings that delights the users and at the same time is sustainable for the provider

interaction design Form

  • Here, structure, content and functionality, come together as an aesthetically pleasing experience

    The initial understanding of each sub-element commences during the project modelling and user profiling phases.

Journey Continues

  • The project's framework lays the foundation for the platform's sustained growth and evolution.

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