Welcome to Project Crux

your design partners in value creation

your design partners in value creation

Who we are banner illustration

Project Crux is a UX strategy-led digital design practice.

We see ourselves as an extension of your team, bringing our expertise to frame and tackle complex problems and to deliver value-driven design projects.

Our Expertise

  • Platform Revamp

    We often carry out a twin-track strategy for such projects.

    We don’t discard what works; instead we build around it and create a new framework to correct what doesn’t work.

  • New Idea. 0 to scale

    Infant ideas require a special set of nurturing skills: from discovery and strategy to quick, qualitative execution.

    We love navigating teams through unchartered territories.

  • Digital Transformation

    Here... our work lies at the intersection of business processes, human behaviour and technology.

    We help organisations design their digital world and manage their own transformation.

  • Alignment Workshops

    Often times projects are stuck due to the lack of cohesion in thinking between the teams involved.

    We facilitate relevant workshops to bring everyone on to the same page and steer projects forward.

Select work

Julius Baer - Wealth Management

Elevating Wealth Assessments

strategy

product revamp

value proposition

ux & ui design

Image 1 Product 1
Image 2 Product 1

NHS - Myobs App

Encouraging Patients, Guiding Better Health Decisions

Encouraging Patients, Guiding

Better Health Decisions

strategy

value proposition

ux & ui design

Image 1 Product 2
Image 2 Product 2
Image 3 Product 2

True North Managers - Private Equity

Designing an OS for the alternate Investment space

Designing an OS for the alternate

Investment space

digital transformation

ux strategy

platform design

Image 1 Product 3
Image 2 Product 3
synopsis 1

Julius Baer - Wealth Management Elevating Wealth Assessments

Julius Baer, a wealth management firm catering specifically to high-net-worth individuals, sought a redesign of their client portal to get upto speed with modern digital offerings and boost engagement. We played a key role in bringing all stakeholders to the canvas to address information architecture challenges in reporting, reimagining the aesthetics, and introducing distinctive features to enhance user engagement.

synopsis 2

NHS - Myobs App Encouraging Patients, Guiding Better Health Decisions

In the UK, General Practitioners (GPs) traditionally relied on patients' health metric readings (noted over a period) for accurate diagnosis.

However, manually recorded on paper, these readings were often inaccurately noted and challenging for doctors. Recognising the need for a structured and digital system, we were approached to design an application for efficient tracking and sharing with the appropriate medical professionals.

synopsis 3

True North Managers - Private Equity Designing an OS for the alternate Investment space

Known for its commitment to the investment philosophy of doing things 'The Right Way,' True North is a homegrown Private Equity firm. In collaboration with the management, we brought to life an enterprise solution that addressed and enhanced productivity across various workflows within the alternate investment sector.

Let's Talk

Have a project for us? Let's speak about it...

  • For Client

    We are passionate about creating exceptional UX. Reach out to us if you'd like to know more or have a project you'd like to discuss.

  • For Collaborators

    If you see value in the Project Crux framework and believe we could work well together, reach out—we'd love to connect and explore further.

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