We own & deliver design projects

What we do banner illustration

We see the interconnectedness of things... And zoom in and out between the micro and the macro

We connect dots... And build a compelling narrative of whats possible

We bring together business acumen, creativity, technical know-how... And most importantly, a sense of ownership to see the project through

Our Approach

We believe ‘Good design’ distills from a well informed process framework.

A framework built upon the foundation of design thinking while integrating system thinking, strategy and project management.

At Project Crux, we call it ‘Design Process Intelligence’

Select work

Julius Baer - Wealth Management

Elevating Wealth Assessments

strategy

product revamp

value proposition

ux & ui design

Image 1 Product 1
Image 2 Product 1

NHS - Myobs App

Encouraging Patients, Guiding Better Health Decisions

Encouraging Patients, Guiding

Better Health Decisions

strategy

value proposition

ux & ui design

Image 1 Product 2
Image 2 Product 2
Image 3 Product 2
synopsis 1

Julius Baer - Wealth Management Elevating Wealth Assessments

Julius Baer, a wealth management firm catering specifically to high-net-worth individuals, sought a redesign of their client portal to get upto speed with modern digital offerings and boost engagement. We played a key role in bringing all stakeholders to the canvas to address information architecture challenges in reporting, reimagining the aesthetics, and introducing distinctive features to enhance user engagement.

synopsis 2

NHS - Myobs App Encouraging Patients, Guiding Better Health Decisions

In the UK, General Practitioners (GPs) traditionally relied on patients' health metric readings (noted over a period) for accurate diagnosis.

However, manually recorded on paper, these readings were often inaccurately noted and challenging for doctors. Recognising the need for a structured and digital system, we were approached to design an application for efficient tracking and sharing with the appropriate medical professionals.

synopsis 3

True North Managers - Private Equity Designing an OS for the alternate Investment space

Known for its commitment to the investment philosophy of doing things 'The Right Way,' True North is a homegrown Private Equity firm. In collaboration with the management, we brought to life an enterprise solution that addressed and enhanced productivity across various workflows within the alternate investment sector.

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